BIPAR, the European Federation of Insurance Intermediaries, is a non-profit European organisation grouping professional associations of insurance intermediaries in Europe.  It presently has a membership of 45 national associations, established in 31 countries, and represents some 80,000  insurance agents and brokers, employing in all about 250,000 people.  Founded in Paris in 1937, BIPAR has been established in Brussels since 1989.  It is today the official and recognised voice of insurance intermediaries with the European Institutions.

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What appears a simple concept “insurance intermediation” is in fact a multidimensional activity that requires a great variety of skills and qualities if it is to be a successful business in a very competitive market.   

The market for insurance products, like many other markets, is characterized by imperfect information by each party to the transaction, significant search costs to find the “best” deal, and asymmetric bargaining power. Through their various activities, intermediaries help clients and insurance companies overcome a number of market failures which otherwise would hamper competition. These activities are important for all types of insurance buyers, large companies, SMEs & private consumers.

 

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What appears a simple concept “insurance intermediation” is in fact a multidimensional activity that requires a great variety of skills and qualities if it is to be a successful business in a very competitive market.   

The market for insurance products, like many other markets, is characterized by imperfect information by each party to the transaction, significant search costs to find the “best” deal, and asymmetric bargaining power. Through their various activities, intermediaries help clients and insurance companies overcome a number of market failures which otherwise would hamper competition. These activities are important for all types of insurance buyers, large companies, SMEs & private consumers.

 

See "Role of intermediaries" ►